Providing metrics around marketing is nothing new; for many it’s an automatic part of the marketing process. In fact, we’ve been doing it for so long and on autopilot that we’ve fallen into a trap. All too often we measure what we can, rather than what we should. Breaking that down, we often measure the things that are easy and habitual - impressions, clicks, CTR, leads.
It’s time to take a step back, and think about the “why” of measurement. At Agent3, we view this as an opportunity to break down the key business decisions behind your need for measurement.