A Blueprint for Success
An ABX measurement journey starts with a clearly articulated vision, which aligns with your business goals and ABX maturity. From there, we can gather and analyze KPIs, assess viability, and plan to create cohesion among the tech stack and teams involved in any ABX endeavour. This is the foundation of a blueprint for success.
With all of this documented in a detailed project blueprint you will have the foundations you need to answer the right questions for the right stakeholders at the right time – and ultimately demonstrate the value of your ABM/ABX initiative throughout the customer life cycle. From here, you can embark on dashboard building and begin using measurement to show the impact of your ABM/ABX initiatives.